The Top 10 Corporate Logos Ever Created
Some of the world’s biggest organisations have simple business logos – but they are very effective! Are you looking for some inspiration for you business logo? Here are our top ten corporate logos ever created!
The Cocacola corporate logo hasn’t changed too much since it’s birth in 1887. In 1886 John S Pemberton finalised the winning the formula for the drink, and his business partner, Frank M Robinson, suggested that the name Coca-Cola would be perfect for the brand. He believed that “the two Cs would look well in advertising”. Frank then experimented with different fonts until they decided to have the logo in Spencerian script –which was a popular choice during this time. Since then they have never looked back, mainly adjusting the logos colour from black to red and changing u their bottles by now adding names on the front.
Did you know, the first McDonald’s opened in 1940 in California, serving barbecued food alongside its burgers – not fries! Two brothers opened the fast food chain and took pride in their ‘Speedee Service System’. From their they created a winking chef character which was seen on their logo called “Speedee”.
McDonalds has four different logos which they use to represent the brand; the simple golden Masterbrand “M” arch, the arch with the “I’m Lovin’ It” tag, and both “I’m Lovin’ It” and “McDonalds” in black text. The “I’m Lovin’ It” campaign launched in 2003 and was created by Heye & Partner GmbH and without a doubt is one of the most memorable advertising campaigns in the last 20 years.
The Nike “swoosh” represents the movement of a runner as they jump off the ground. The Logo was created by designer Carolyn Davidson was a student at Portland State when she designed the logo and met Nikes co-founder Phil Knight. At the time Carolyn was paid $35 for the logo, however she was later given stocks in the company which are now worth but $643k. At the time Mr Knight wasn’t too sure on the design but decided to go along with it any and decided that it would “grow” on him.
Much like Cocacola, the Starbucks branding hasn’t diverted too much from its original logo. The Starbucks “Siren” has evolved since it was discovered in 1971 – the founders wanted to capture Seattle’s strong seaport roots and whilst looking over some old marine books a twin-tailed mermaid caught their attention and they decided to use it in their design.
In 2011 Starbucks decided that they wanted to remove the circular border which was round the logo, to simply just the face and body of the Siren; “our new evolution liberates the Siren from the outer ring, making her the true, welcoming face of Starbucks.”
Pepsi are another big corporate company that have spent millions of pounds over the years to get their business logo just right. The Pepsi Logo, also known as the “globe” is made from two semi circles, one blue and red and they are separated by a white wave. The colours red, white and blue represent the American flag. The circular aspect and new design also has a feng shui aspect and characterises positivity and balance.
The MTV logo is instantly recognisable worldwide. Created by Manhattan Design, The iconic letter “M” was an illustration brought to life Patty by Rogoff. The “TV” was added by Frank Olinksky who spray painted the “TV” onto the design.
At the start of MTV logo was a big yellow “M” with “TV” in red letters. The network created multiple versions of the logo with different colours, textures and designs which would celebrate special anniversaries or festivities. The general shape of the design is still the same and still takes pride of place on TVs globally.
The WWF panda is a silhouette create hasn’t changed much at all since 1961. The renowned panda logo was created by the company’s founder and artist Sir Peter Scott. In 2001 The WWF revealed that the logo has 77 per cent boosted awareness in the UK. The WWF logo is appealing to animal lovers and naturalist as it a positive image, which has connotations of care, responsibility and credibility and of course – pandas are adorable! This means that WWF creates an emotional sentiment that is attached to the use of their business logo.
Apple’s original logo from 1976 featured a hand drawn image of Isaac Newton. He was sitting under a tree where an apple fell and the logo was designed by co-founder Ronald Wayne! It also had the quote : ‘A Mind Forever Voyaging Through Strange Seas of Thought – Alone’. Steve Jobs began to question the practicality of this being scanned and shown on computers. The logo’s classic look quickly became outdated and was soon replaced by a colourful apple. The logo is much more minimal now and is just a simple apple with a bite out of it.
Target is one of America’s biggest retail brands and although they have no shops in the UK, they are still fairly well known here. Their current business logo was introduced in 2006 and again it hasn’t drifted much from its roots. It displays a “Bullseye” with no text. In it’s current form, the target symbol is much bigger than it ever was with the “Target” name attached. Target are now so successful they believe that marketing the symbol itself works better than having the name added. Target are great example of how your logo represents your brand’s identity.
Twitter’s bird icon is one the most modern corporate logos in social media. Twitter’s bird has evolved to now a simple solid blue bird. When they unveiled the new icon, the design team at Twitter released a statement about the the future of the brand’s logo.
“Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.”
Twitter has joined Apple, Nike, Starbucks and Target in a long list of companies that keep it simple and are immediately identifiable without a single letter of text. Looking for a new business logo, we’d be happy to help!