When you are looking to improve on your branding, designing a new logo and scheme for your brand is crucially important to get right. Why? Your customers will be more likely to remember your company with an effective brand, and it is known that customers are 80% more likely to remember a brand simply by colour alone. When you think of red and white, there is a certain drinks company that comes to mind. The same could be able to be said about your business – should you choose the right colours.