How to Use Social Media to Promote Your Business Logo Design
At this point in time, social media platforms are becoming one of the most powerful tools that any company can have in their arsenal. Using one or more of these platforms can help you to build brand awareness and customer loyalty, as well as often push sales or leads for your business. However, many businesses still have no idea how to truly get potential or even returning customers on board with your brand using social media. We have picked out five of the top points for businesses to remember when trying to utilise this form of marketing. Read on and find out how to use social media to promote your business’ logo design.
Pick the Right Platforms
If you are trying to promote your company logo design and brand, it’s essential that you think about your target audience and choose your platforms accordingly. For example, if you want to sell to young people then it is better to use platforms like Twitter and Instagram. If you are more of a B2B business, then you are more likely to find leads by marketing your logo designs on professional platforms like LinkedIn or even Google+. Take the time to find business logo ideas that will suit your target market when beginning the process of building your brand.
Keep Up the Consistency
One of the most important things to stay on top of when it comes to social media marketing is to ensure the promotion of your company logo design is consistent. There are so many facets of social media in which consistency is key.
- Your profile design: Make sure the imagery and logo designs used on your profiles or pages are the same across all platforms to ensure you are recognisable across the board.
- Your posting schedule: Post regularly and consistently. If you stop posting for a week after having done so for a solid period of time your fans may lose interest.
- Your brand voice: If you have taken the time to create your logo and use it on all of your platforms, then the consistency needs to be carried through in the style of your writing and posts. Being funny on one platform and formal on another will leave consumers confused about the authenticity of your brand.
Engage and Connect
It’s essential that you use your social media platforms to connect with your target market and engage with them as much as possible. Opening a channel of conversation between business and consumer is necessary to build trust and help you convey authenticity. Whether it is answering messages or posting polls for your audience, you need to make sure it helps you keep in touch with the market.
Offers, Contests and Q & As
Another way to help engage your audience and also expand your reach is to post an offer or a contest. This is a surefire way to get your company logo design seen by as many people as possible. ‘Like and Share’ contests are currently hugely popular on Facebook, which will ensure your new or even existing logo designs will be seen by your fans, then friends of fans and so on. It’s worth noting here, that you shouldn’t be afraid of paid Adverts or Sponsored posts when on social media. They can be a massive help when it comes to marketing your business logo design.