Repeat Logo are a professional logo design company. We design logos for companies in a range of different sectors. VisumCx are a business in the consulting industry. They are focused on helping their clients deliver an outstanding customer experience. The company was founded by Carlos Hildago – a professional with over twenty years’ experience in designing and implementing customer centric design programs. VisumCx will partner with their clients and come up with the best methods to provide exceptional customer experience. They can help clients in a number of ways, including Fractional CMO, Organizational Assessments, Customer Insights & Journey Mapping, Demand Generation Strategy, Content Marketing Strategy and Corporate Workshops.


Companies are starting to put an increased amount of time and effort in to improve their customer’s experience. This is important because it is the best way to get them to keep returning to your company. As a result, the demand for customer experience specialists has gone up as businesses try and get ahead of the competition. VisumCx began as a business because they saw an opportunity in this industry. Because they are a fairly young company (although backed by a lot of experience) they needed to build up a brand identity.

Building a strong brand identity can help set you apart from your competitors. One of the best ways to start building this identity is through a logo design. This is because your logo is going to be the face of your business. It will more often than not be the first thing that potential customers will see. Therefore, it needs to be eye-catching enough to capture their attention. It will also need to be informative and attractive enough that it entices them to learn more. Your logo will also be vital in getting customers to return to your business.


Once we had agreed to work with VisumCx, we moved on to our design process. The first stage of our process is always research. We needed to learn as much as possible about our client. This can include aspects of their business such as target markets, aims and objectives and the services and products that they offer. It was also useful to look in to VisumCx’s competitive environment. Looking at what competitors were doing in terms of branding and logo design would help us decide what direction to take this particular logo in.

After research was finished we could start to get creative in the brainstorming stage. We used all the information we had learned in research, accompanied by any guidelines/briefing that the client had given us to think of the design that would suit VisumCx the best. Depending on the package you have purchased, we can come up with multiple concepts for your design.

Sketching out the designs was our next step in the process. This is done so that we can get a better feel for the final product and make any changes that will polish off the design. The designs were then packaged up and sent off to VisumCx to use.

This is one of a few consulting logo designs we have completed at Repeat Logo. If you have any questions or an idea for a new logo, get in contact with us today.

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