Repeat Logo are a professional logo design company. We design logos for companies in all different industries. Sarah Perrotti is a brand in the property sector. Sarah is a real estate agent based in Connecticut, USA. Selling properties differs in the US from the UK as individuals will compete to sell the homes within a company. For this reason, most of them will try and establish themselves as a brand. You will see benches and billboards with individual estate agents on them. Sarah has extensive experience in the field and is skilled in sales, negotiating and social media marketing. Making her the perfect modern real estate agent.
People in the world are living for longer, as a result there is an increased demand for housing. This has meant that the property industry has become more competitive than ever. More people have identified real estate as their next career. This is because of the potential earnings that can be made off of commission and the flexible hours. As a result, it is crucial that individual agents brand themselves well, or they risk being left behind.
Strong brand identity is key to being successful. Every single successful brand will have an identity that their customers and employees identify with. When you think of Apple, you think of innovation etc. This is no different in the property industry. People need their real estate agent as being trustworthy, friendly and to have their best interests in mind.
Sarah Perrotti identified that she needed to start to brand herself in order to become successful. She wanted to be the go-to real estate agent in her area. One of the best ways to do this is through logo design. This way, she would have a symbol that customers could instantly identify with.
The first stage of the logo design process is research. We needed to learn about Sarah Perrotti’s professional vision. Learning about her goals/objectives, who her target audiences are and what her strong skills are. It’s also useful to do a bit of research on competitors. Looking at how they are branding themselves – what is working for them? What isn’t? This would act as a solid foundation to start developing a top quality logo for Sarah.
Once the research was done, we moved on to brainstorming. This is the creative stage of the process. We get to come up with a range of different ideas for the final design. We will always keep in mind and requests or pointers that you have given us and work to incorporate them in to the design. After agreeing on the best and most suitable design, we had to move on to sketching it down. At this stage we can make any small changes that would improve it whilst also being able to get a feel for the logo as we can see it in front of us.
We then had to package up the final design and send it to Sarah. She was delighted with our final design. This is one of a few property logo designs we have completed, all giving us a new and exciting challenge. If you have an idea for a logo or any questions then get in contact with us today.
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