Repeat Logo are a professional logo design company. We provide high quality logos to companies in a range of different industries. Sales Force Academy are a business operating in the information technology sector. They specialise in training professionals in information technology. Working with businesses so that they can train employees in to working with their computer systems. Most companies will have different computer systems in place, especially in business. These are the systems that a particular business uses to run their business, including logging hours, confirming sales, paying employees etc. Sales Force Academy are trained in a range of different systems.

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The Information Technology sector is competitive. In recent times, the reliance of technology – particularly the internet – has grown massively on our lives. Companies rely on the internet in order to get business done. This has meant that there are more businesses vying for market share in IT than ever before.

One way to stand out from competitors is through building a strong brand identity. All the most successful companies have identity, customers know what they stand for. One of the best ways you can start to build this identity is through logo design. A logo is often the first thing a potential customer will see, and also the thing that sticks in your mind. If you are able to draw someone in with your logo, then you are more likely to be successful.

Sales Force Academy needed brand identity. They realised how competitive their industry was getting and wanted to get out ahead of it. After some research, they discovered a high quality logo would help them. That is when they got in touch with Repeat Logo. We discussed how they wanted to move forward. This is the stage when they let us know what sort of logo they wanted and we let them know what we could provide for their business.


The first stage of any design process is research. We needed to learn about Sales Force Academy. We needed to learn things such as what their service was, what aims/objectives they had and who their target demographic were. It’s also helpful to learn about their competitors. Looking at what rivals have done in terms of logo design and brand identity can help. We could look at what they done and incorporate aspects that had worked, while avoiding anything that didn’t. All this information would give us the best foundation for logo design.

After research was done, we moved on to brainstorming. At this stage we had to let our creative side out. Using what we had researched and what we had discussed with the client, we had a good idea of the direction we were going in.

The third stage of the process is sketching. We sketch out the designs before producing them because it is a good idea to see them in front of you. This way you can get a feel of the logo, while being able to make any minor changes to improve the overall quality.

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We then produced and packaged up the logo and sent it to the client. Sales Force Academy were delighted with their design. This is one of a few IT Logo Designs we have done, and enjoyed every single one of them. If you have an idea for a logo and want to get in touch, feel free to contact us anytime.

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