This was the first logo that we were tasked with designing for an organisation in the experience day sector. In order to be successful in doing this logo, we first had to conduct some research in to competitors and the history of logos in this market – as well as what customers expected.
We found that the customers wanted to be “wowed” when they saw an experience day logo, because it should reflect the wow factor that the experience will bring. Customers also wanted innovation to be reflected in their impressions, as experience days should be different and stand out. We found that most of the companies in the sector were starting to adopt simpler logos. Overcomplicated logos can be confusing to potential customers, which will make them off putting. Our final finding was that logos should mostly use colours that are bold, bright and eye catching. This helps with the customer’s expectation that logos need a wow factor. By using colours that stand out such as red, yellow or bright blue – you are instantly catching the eye of potential customers.
The first thing we decided for the logo was that it should be represent a globe shape. This fits in with the name of the company and starts to build an identity. The symbol also doubles as a bowling ball – a fun experience and one that they offer. Secondly we chose the colour of the logo.