The first stage of our process in designing this logo was to investigate and research other mobile app logos. Simply by crawling through the App Store’s photo & video category we were able to see just how much competition there was out there. Thousands nearing on millions of different applications. We focused on the top 50-100 to see what made their logos stand out. All had similar features, a camera or something along those lines that made it clear what they did. This is when we decided that would be the main design of the logo. While it may seem obvious, it’s because it was – simplicity works best for mobile apps.
The second stage was selecting the colours that would make the logo stand out. We decided to go with a selection of different shades of blue. This was in order to mix simplicity with something that would be unique. The final colours that were selected worked well alongside the white background of the photo. It helped it look both professional and appealing to potential customers.
Finally, we had to select a font that although wouldn’t be on the original logo would play an important part in developing the brand. We decided on a less formal font because we felt that it would give customers and investors the feeling that PikBuk was a fun, innovative brand that understood its audience.