Repeat Logo are a company that specialise in logo design. We work with companies in all different industries to create professional logos for their business. NBA were a company that needed our services. They were in desperate need of a brand identity. Because they share their name with the world’s most popular Basketball league, it was difficult for them to have any sort of online presence. They wouldn’t really appear in any search engine results because they would be overshadowed by one of the world’s most popular brands – the National Basketball Association. After doing some research, they discovered Repeat Logo.
No matter what industry you are in, your company will need a brand identity. But why is it so important? Well, it can give your company a personality, something that consumers can connect with. Ultimately, when it comes to a decision between your company and another, if a customer feels more connected with your business then they are going to choose you. Strong brand identity can give you an edge over your competitors. However, building a strong brand identity isn’t something that happens overnight. It takes hard-work and time to develop.
One of the most proven and effective ways to build brand identity is a professional logo design. Logos are so important for companies when it comes to attracting business. Humans process 90% of all information visually, at an astonishing rate of 60,000 quicker than text. Your company’s logo needs to be eye-catching if you want to capture the attention of the consumer. It then needs to be informative and attractive enough that the potential customer is enticed in to learn more about you as a business. Your logo design will then become part of your brand, people will be able to instantly recognise that it is your company from a glimpse of your logo.
After we had agreed to take NBA on as a client, we began our design process. The first stage of our process will always be research. We need to learn as much about our client as a business as we possibly can. Learning about aspects of their business such as aims & objectives, products/services and target markets will help build a foundation for our logo design. Looking in to a client’s competitive environment will also give us a better picture of what rival companies are doing. In terms of both branding and logos.
Once we are happy with the research collected, we move on to brainstorming. This is the stage where we start to get creative. We will use all the information collected in research – combined with any guidelines the client has given us – and create suitable design concepts for the client.
How many design concepts we create depends on the package you have purchased. We have three packages currently available. The Pro Package will get you three concepts, the Advanced Package will get you five and the Enterprise Package will get you eight. We then sketch out these concepts and package them off to the client.
We are passionate about giving your business the logo design that it deserves. If you have any questions, or are ready to go ahead with a new logo for your business, contact us today.