Repeat Logo are a professional logo design company – providing top quality, professional logos. We work with clients in all different industries. Mod Sapiens are a business in the retail sector. We work with businesses all over the world, this particular client was based in France. Mod Sapiens are a company that specialise in selling all different types of women’s shoes. They aim to keep up with the trends and sell the most fashionable trainers, boots, shoes and sandals available on the market. This is done through selling hundreds of different brands and styles of shoe. They want to make the products they sell available to everyone.


Fashion retail has always been big business. Yet it constantly seems to be growing. Whether that be a new brand taking the market by storm, or another independent boutique popping up in your town centre. This has made it one of the most competitive industries to be a part of. There is so much competition for market share that a lot of companies will not last the distance. One way that you can make sure that the consumer visits you instead of your competitor is through building a strong brand identity.

Brand identity will give you an advantage of your rival companies. This is because consumers will know about your business and what it stands for – even if they haven’t used you before. There are several ways that a brand identity can be built, one of the most popular for smaller businesses is to build a niche. But the most popular way that most companies start developing this identity is through an attractive logo design.

Your logo is a big part of your business. It’s often the first thing a potential customer will see, and needs to be eye-catching enough that it captures their attention. The logo will also need to be memorable enough so that returning customers can identify it is your company at a moment’s notice.


Once we had agreed to work with Mod Sapiens, we moved on to our design process. The first stage we had to complete was research. Learning about Mod Sapiens as a business – what products/services they offer, what their aims & objectives are and who their target market are would be important. It is also helpful to learn what competitors have done in terms of logo design. This way we can incorporate anything that has worked for them and avoid aspects that hadn’t.

Brainstorming was the next stage of the process. This is the stage when we take all the information learned by our research and start to get creative. We will start to think and develop ideas for the logo design. It is important to us that you get the most suitable logo for your company, so we will always listen to any guidelines/pointers you may have.

After brainstorming we will sketch out our selected design. This gives us a better feel of the logo. We are also able to make any changes to improve the final product. We then had to package up our final design and send it to Mod Sapiens.

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This is one of many retail logo design projects we have completed. Each one has given us a new and exciting challenge. If you have an idea for a logo for your business, or any questions – get in contact with us today.

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