Research is the first stage of any design process. Before we started thinking about the logo, we had to look in to KommunikationsPartiet. It was important to learn about their business (what services they provided, their aims/objectives, target demographics etc.) before we moved on. It’s also helpful to look at competitors. Looking at what they have done in terms of logo design and brand identity can help. Recognising the aspects of their logo/identity that have worked and those that haven’t would help our design. All this information would give us a good foundation to build from.
The second stage of the process is brainstorming. This is the creative side of the process. We used all the information we had gathered from our research and what we had discussed with the client and got to work. We think of several different designs before we move on, evaluating the pros and cons of each one to get the best design suited to that particular business.
Once the brainstorming was done we moved on to sketching the design. We sketch out any designs so that we can get a feel for them. It’s much easier to evaluate if they work when you have something down in front of you. We could also make any minor changes that would improve the logo.