A lot of the time people can think that creating a recruitment logo is similar to that of a corporate one. This is a common misconception. Recruitment logos should be professional but offer more colour, character and charm than a corporate design. Job Hoppin needed to have a logo that would reflect the unique identity of their company. People should be able to instantly recognise that the logo is Job Hoppin – the recruitment agency that offers recruitment, consultant and training services.
The first element of the logo that we had to think about was choosing the right graphics. Too often you can see companies just going with initials or a symbol such as a handshake or shirt and tie. We felt this wouldn’t do for Job Hoppin. We wanted to reflect that while they were a company that needed to be taken seriously that they were also fun and full of personality. That is when we thought of a perfect symbol to go along with the name – a frog. While frogs hop around to get from place to place, people hop from job to job.
Getting the text right was the second element we needed to think about. We needed a font that was professional yet unique. Too often with recruitment companies you see the same old boring fonts that are overused. We did a bit of research on what ones to avoid and finally found the perfect fit. Something that while gives of a professional vibe, is unique and aesthetically pleasing.