We agreed to work with HYDO. This meant that we had to get our design process underway. The first stage of our process is always research. We wanted to learn as much about our client as we possibly could. This would include researching aspects of their company such as aims & objectives, products/services and target markets. Another good aspect to research is their competitive environment. Looking at what they had done in terms of logo and branding would give us a good idea of how to move forward.
The second stage of our process is brainstorming. Using all the information gathered in research, combined with any guidelines the client had given us, we started to get creative. We thought of numerous different designs that would be eye-catching, attractive and informative but also suitable to the client.
Depending on the package you have purchased, we will come up with either 3, 5 or 8 design concepts for you. Sketching these concepts out had to be completed once brainstorming was done. This would give us a better perspective of each logo. It would also allow minor alterations to be made. We then had to package up the designs and send them off to our happy client.