Eleventy12 are a company that’s still in their infancy – having been founded in 2016. They came to us because they were yet to come up with a logo design that would best represent their business. Retail logo design is important because it is an extremely competitive industry. You need to be able to be the speck of sand that stands out on a beach. Good logos will mean that customers can instantly recognise who you are – helping create a strong brand identity for your business.
No matter what sort of retail business you are – standing out and being people’s premier choice is the most important thing to your company. This was no different to Eleventy12. When they started out they had a leader that was familiar with the industry. Giving them a strong foundation to build on. She knew that one of the best ways to start to build the brand was to get a good logo. That is when they found Repeat Logo. They contacted us and let us know who they were, and the service that they wanted.
Leanda and her team had a few guidelines for us when starting out. The first of these was that they wanted a logo that looked modern and innovative. This was because in media it is important to look forward in to the future. A modern looking logo design would mean that companies perceived Eleventy12 to be ahead of the trend. A second guideline that was given to us was that the font had to look unique, yet be easily legible for potential customers.