Repeat Logo are a business that specialise in professional logo design. We provide a design service to companies in a whole range of different sectors and industries. Cryo Concept – one of our clients – are a business in the money industry. The company has created their own cryptocurrency. Cryptocurrency is a modern concept. These online only currencies can be used to purchase a range of different products and services on the internet. They provide the people that use them with security in buying online, as well as savings. Cryptocurrencies can fluctuate in value, in recent times they have been worth well more than the dollar.
Money has – and always will be – a very competitive industry. It is what makes our world go round, we need money for nearly every facet of our lives. This has meant that a lot of companies have tried to gain some market share. Cryptocurrencies are also a fairly new concept, and an extremely popular and valuable one. It has been no surprise that more and more companies are trying to capitalise on the success that Bitcoin has had in recent times. However, in order for the consumer to choose Cryo Concept over other companies, they needed to build a strong brand identity.
Developing a strong brand identity is important to any business in any sector. It was particularly important to Cryo Concept because they were in a young industry where companies were still competing to come out on top. Brand identity is not something that companies can instantly gain. They need to plan out thoroughly – and use time and resources – to do so. One great way to start building a brand identity is through a professional logo design. Because a logo is what consumers are going to see most, it needs to be eye-catching, attractive and informative.