The first stage for designing a logo for a home improvement organisation – like most industries – is to first do the research. We knew what Creative Glutton wanted from their logo but now we needed to understand what would set them apart from the rest of the industry. Understanding what their competitors are doing – in terms of imagery, colours and fonts – with their logos would ultimately help us with our design.
Now came actually designing the logo. First off, we had to decide on any symbols or imagery we were going to use in the logo. We decided that we weren’t going to go down the traditional choice of using a house on a home improvement logo. This was because – while it did easily represent what they did to the customer – it had become oversaturated in use. That is when we decided to go with a more corporate, professional looking logo. This was also a guideline given to us by Creative Glutton, so both parties were happy with the decision.
We then had to pick a font and the colouring of the logo. The final choice for the font was bold, capital letters that would stand out in a crowd. Whilst also being easily legible. Different shades of blue were chosen because they evoke calmness in a customer, making the business be more inviting.