Repeat Logo are a company that specialise in professional logo design. We provide our services to companies in all different types of industries. Coastal Cooling are a business in the transport industry. The company is based in the United States. Coastal Cooling specialise in providing refrigeration and air conditioning. They can provide the transportation of good that require refrigeration. This could be among things such as fresh food and drinks for shops/catering companies. They also have the expertise to provide transport companies with fully installed air conditioning. This is particularly helpful for public/private transport industry where lots of people are in a fairly small space.
Like a lot of other industries, the transport sector is getting increasingly larger. The industry is seeing an increase in new businesses looking for market share. This has meant that it has become more competitive. Coastal Cooling realised that they had to try and get ahead of their competitors and in the public eye. The best way to stand out from the competition is through building a strong brand identity for your business. Having a good brand identity will mean that people know what your business stands for, even if they haven’t personally used you previously.
A great way to start building this identity is through logo design. A logo is going to be the face of your company. It will be placed on your advertising, products, handbooks, offices, vehicles etc. It is important that you get the design right. It needs to be eye catching, so that it captures the attention of any potential customers that see it. It also needs to memorable enough that people can instantly see the design and link it back to your business. If your company has a niche, then that should also be clearly displayed on the logo.