First of all we had to do our research on Blown Speakers – who they are, what they do and the demographic of people that visit their site. We had previously designed music logos so had a bit of background in the area. Music logo design is important because it allows a reflection of your brand. It gives target audience members a feel for your company.
Once we completed our research we moved on to designing the logo. The first stage was to select the appropriate elements to incorporate in to the logo. We decided to go with a speaker shooting out bold lines. This gave the image of loud, abrasive music. Perfect for a rock centric company.
The second stage was how we would display the brand name in the logo. It is important for music logo design that the company name is clear, easy to read but will still stand out when you see it. That is where the decision to have “Blown Speakers” coming out the speaker came from. Although on its own the font on the logo won’t stand out, the design of the logo makes it eye catching.
Our main objective for the Blown Speakers design was to not overcomplicate it. We wanted it to be eye catching yet simple. Something memorable yet subtle. We felt like we achieved this in our 48 hour period. Blown Speakers were very happy with the design and are still using it to this day.