Bar and Coffee Shops can be difficult logos to get right. There is so much choice when it comes to places to go and grab a drink or catch up with a coffee. We needed to develop a logo that captured the essence of Batch Small Bar while also being appealing to people that had never been before.
The first thing we had to think of was making the logo relatable to the business. As Batch are a small business that rely on a loyal customer base that has created a desirable atmosphere, we needed to create a logo that felt homely. This was something that was important to the people at Batch as they feel this is what their company is all about. The design we came up with is simplistic but the font that is used really helps create that home away from home feeling.
Fonts for bars and coffee shops need to be inviting. When someone is walking down the street you want the logo to be appealing enough that people decide this is the place that they want to stop off. We chose the font because it gave off that inviting, welcoming vibe that the company desired. It isn’t too professional or bold but stands out enough to be different from competitors.
One of the biggest things we had to do for this client was competitor research. It is vitally important in the food and drink industry to be diverse from your competition.