No matter what business you are engaged in or planning to start, you already know the importance of building a brand identity. Whether you are running a transports and logistics business or a food delivery services, branding will help you distinguish yourself from the rest of the businesses.
Every business has its own distinct identity and in order to share this identity with its customer base, the business has to build its image and represent itself through its branding and business dealings. If you have a transport business and interested in logistics and transport logos you have come to the right place.
Creating a transport company logo or trucking company logos, you need to know the various design elements that make a successful transport logo or truck logo.
A good transport logo is one that is able to convey a message to its audience, regarding your transport business, and its performance over the years, it may also tell the customers about its fast turnaround time, competitive pricing, or its friendly and punctual drivers. Many businesses represent these features either by adding a slogan or tagline on the custom logo design with the company name or use imagery that illustrates the message they want to send to their customers, such as a truck on the road with streaks on the back of it, to show fast turnaround time.
If you are confused or need inspiration for your transport company logo, you should start by researching the most successful companies in your industries. See how they have tried to present themselves and their values through their logos and how they have made their logo part of their branding.
Most of the transport and trucking company logos today have images of trucks on them, painted with vibrant colours, red, green or blue or combination of different colours. Most of them also carry a tagline in bold letters to convey message directly to the audience.
Colour is the most important element of your logo. It has the power to leave a powerful impact on your customers. Therefore, you must choose a colour that conveys a strong message about the transport company. If the company wants to give the image of quality and reliability, the truck logo or transport logo must use Purple colour, if the company wants to send a message that its workers are punctual, friendly and calm, the logo must have blue colour, if it wants to show energy, strength or quick service, it must use Red.
Typography is most commonly used for the company’s name and if there is a tagline that needs to be added on the logo. The logo design must have a typography that compliments the overall image of the logo. It must be creative yet simple.