What To Look For In A Good Company Logo
One of the first things that a marketing campaign needs is a company logo to represent the firm. There are several things that help towards achieving this goal. In this article we will be going over them and seeing exactly what is it that makes a good company logo.
- The first thing that comes into play regarding the company logo is the shape. Regardless of what’s featured inside, the logo usually follows a frame or shape and fills it with content. One of the most popular shapes is round, of course, but logos can also be square, triangular, or pretty much any shape imaginable. However, just because a logo can be of a certain shape doesn’t mean that it should. Opting for a more traditional shape can count heavily towards gaining the trust of customers.
- When selecting the colours that will represent the company on the logo, it is important to pick colors that aren’t screaming but aren’t too subtle either. Usually high profile companies go for a powerful color complemented by one or two more subtle colors that support the first. This helps with establishing a focus and also giving users direction on how to feel about the logo.
- Design is something of crucial importance; at the same time, it is different for every company. Aside from obvious copyright issues, companies have different logos because they embody different ideals and offer different services. Usually, companies go for a simple representation which tries to combine some of the elements featured in the service or product they are providing. A fast-food chain that sells fried chicken would look for some logo designs that involve a chicken or chick, for example, while a translation and word proofing office might want some stylized letters in their logo instead.
- The size of the logo is also important. If the logo is too small, people won’t be able to comfortably spot it from an average distance. On the other hand, if it’s too big it could be tiresome or uncomfortable for the eyes thus not having a lot of success in the process.
- It is inadvisable to make a company logo featuring elements or concepts that aren’t permanent or part of the company’s skeleton feature or service catalogue. Having a logo created for a specific service or product that is only temporary or seasonal is a bad move as it will acclimatise fans and customers to a product that will eventually disappear.