Why do font choices matter?
The font of your logo could make or break your business – really. What you think may be the best font ever could be completely awful in the eyes you’re your customers, that is why you should always use a professional logo designer, who has experience with design and branding.
Typography is the first thing your customers will see at a-glance. From your logo your customers will gain a first impression that clients and potential customers will judge your business by,
It is true that font choices often set the tone for the whole design and can influence viewers’ feelings toward and interactions with your design. For example, if you need a logo for your financial business you would never use a novelty logo. You would want your customers to take you seriously as they are trusting you with their hard earned cash. A Financial business would potentially use a serif font as it is more traditional.
Bad typographic choices always distract from your design’s message and intentions. We have worked with businesses across the world and the UK, talk to us today about what type of font your brand should be using.
Not sure where to start? This next section will get down to the nitty-gritty of choosing and using fonts with easy-to-understand explanations and practical tips.