What makes the perfect logo?

Logo design ideas, brand design ideas and brand logo ideas – what do they all have in common? They embody something big. After all, what lies in an idea?

Coco Chanel, the French designer, showed how a facet of creativity like fashion is something which does not exist in dresses and garments alone; she felt that it was found ‘in the sky, in the street, in the ideas we have and the way we live’.

Now, the interlocking C’s have become globally synonymous with luxury and class, a marker of creativity and dedication to her craft. They signify more than clothing or perfume, they symbolise ideas and motifs.

The history of Chanel’s logo design idea is not clear: some scholars speculate it was inspired by the stain glass windows in the Château de Crémat, Nice’s most well-known and once affluent vineyard. Others say that is quite simply a representation of her initials. Regardless, that small and rudimentary logo design is perhaps one of the most iconic around. And as Da Vinci supposedly postulated: simplicity is true sophistication.

Did you know: Lyndon B. Johnson is the only US President not to have posed for a photograph with Mickey Mouse. This memorable mouse was the first ever cartoon character to earn a star on the Hollywood Walk of Fame.

The origins of logo design

The theme of influential and epochal logo’s being born from humble origins is nothing new though. On the contrary, it is seemingly ubiquitous throughout the course of human artistic endeavours. As far as company design ideas go, for example, you would certainly be remis in not paying attention to the surprising birth of Disney’s longest serving and iconic image: Mickey Mouse.

In a 1948 essay entitled: ‘What Mickey Means to Me’, Walt writes about how the logo design concept of the lovable mouse popped out of his mind and onto a drawing pad during a train ride from Manhattan to Hollywood. In an anecdotal account, the man who left the world one of the greatest multi-sectored legacy’s, suggests that his inspiration occurred in what was actually a rather dark time in his life as: ‘disaster was seemingly around the corner’. Disney as a brand – it turned out – flourished, and over the years added dozens of iconic and memorable characters to its portfolio building nothing short of an empire. And of the time of this article’s creation, Mickey Mouse turns 90 in November.

Maybe Walt Disney knew as soon as his pencil was lifted from the paper on that fateful train ride, that the face of his company was born. Maybe he didn’t. But it just goes to show that logo design concepts, more often than not, can start off from the smallest of ideas and in the most unlikely of places.

Did you know: Whilst she may be known around the world as Coco Chanel, this is not actually her real name. She was born Gabrielle Chanel, and Coco was a nickname given to her by soldiers who attended her early cabaret performances in France, long before she was known as a world renowned designer.

What does your logo say about you?

So what should your logo say about you or your company, and more importantly where do you begin? What if you are not fortunate enough to wander past a crumbly grade one listed building in the heartland of central Nice and happen upon some numinous windows? Or you are not granted the opportunity to turn a palpably apprehensive train carriage into the metaphysical birthplace of a cartoon mouse that would stand the test of time? Well, seemingly, inspiration can strike whenever -and let’s hope it does.

But for when you are left wanting, there are some basic things to consider when creating Logo Design ideas and logo design concepts. A good place to start when coming up with company logo ideas might be to think about what sector your business is in. Your sector doesn’t define you, but it will most likely have an impact in the way you present yourself to your verticals. For instance, take a look at the pharmaceutical sector. The nature of manufacturing and selling drugs intended for safe and proper human consumption is a potential minefield for marketers.

In recent years, large events and conferences in the pharmaceutics sector – designed to showcase breakthroughs in certain fields of treatment – have actually had restrictions put in place upon the way delegates are treated, so they are not seen to be too ‘flash’ or luxurious. Within these conferences, particularly the one’s that deal with clinical trials, even the sets and stage are minimalist as to detract from the perceived extravagance and wealth associated with the products.

Did you know: GlaxoSmithKline produced over 80% of the penicillin doses in the UK field and base hospitals during the entirety of the Second World War. Since then, five of the scientists working for the company have went on to win the Nobel Prize in their respective fields.

Logos reflect the nature of businesses

The logo design concepts behind some of the industry’s biggest companies seem to reflect the importance of these axioms. Take a look at GSK for example. The logo is simple, to the point, and informative. It is the company’s abbreviated name in a clean and crisp white, beset against an elemental sunburst. For a company with an annual revenue of thirty billion, this logo design concept does not scream abundance, but utters assuredness and professionalism. The company stipulate themselves on their website as part of the brand guidelines, which they hope to convey a message of ‘simplifying and streamlining’ across their various services.

This idea of simplicity seems to be a common trend in the sector and is reflected in similar companies Minimalist Logo design ideas. Pfizer, for example, is almost a carbon copy of the GSK logo, sporting their crisp white appellation beset a blue sunburst gradient. So, whilst your company is more than its sector, paying some kind of homage to its values when experimenting with your logo design mock-ups is probably a good thing to do. Each of Our Logos that we have designed are all extremely specific by sector, and it’s important to be aware of sector styles.

Finding logo design inspiration

Where else can you look for inspiration when thinking of your logo design ideas and concepts? Sometimes, your muse might be something as simple as a name, something as old as Greek literature, or in some cases it might be both at the same time. This is certainly true for one of the worlds most iconic watch brands: Omega. Alongside the likes of Rolex and Cartier, Omega has built a reputation for not only crafting beautifully aesthetic timepieces, but for setting a serious benchmark in the pursuit of accurate time keeping. The brand also commands a certain level of class and stature; in James Bond: Casino Royale, Daniel Craig is seen sporting the company’s iconic Seamaster, a range which denotes not only impeccable functionality, but sophistication and class.

Such a prestigious and elegant brand, therefore, surely deserves an equally prestigious and elegant logo to match. And it found the inspiration for such a logo design in its very name. In the ancient Greek alphabet, Omega is the 24th and last letter of the alphabet: the word literally means great.

It is symbolised as a symmetrical horseshoe and couldn’t lend itself better as logo design idea. The symmetry denotes a sense of balance, a quality that plays such a large role in the making of watches. In religion and philosophy, the term Omega is frequently used to refer to the ultimate end of something, or indeed the pinnacle of something. And even in its simplest sense, the Omega symbol has become commonplace across a breadth of disciplines: it is used in physics, chemistry, computer science and even astrology; seeing this symbol invokes not only great traits but gives a little sense of familiarity and trust simply by association before even finding out what the brand is or stands for.

So, when thinking of brand logo ideas or company logo ideas, see what inspiration you can find in your name. Perhaps, as was the case for Omega, a beautifully striking, simple, and eloquent logo concept will present itself to you, whilst simultaneously acting as a metaphor for everything your brand stands for.

Did you know: In 1984, Omega created a new movement that proved to be a global success due to not only its superb time keeping accuracy, but its ease of repair. The movement was called the Omega calibre. It proved such a huge success, that in 1903 the company branded itself as ‘Omega Watch and Co’.

Experiment in the logo design process

Don’t be afraid to look a little deeper than the name alone though when experimenting with logo design mockups. If you need to find some more inspiration on conceptualising the perfect logo for your business, you can see how Repeat Logo creates each of our logos by finding out How It Works. Something to consider might be to write down the five core principles or values that you have either built, or hope to build, your company on. From this list, see what images or colours or symbols relate to some of the words you generate. This might not only help you think of a good logo design idea, but it will give it a depth and a story. That logic is precisely what led Lindon Leader – the designer behind the famous FedEx logo – to create what has become an iconic image with a great hidden meaning.

Many people will know the bold purple and orange text that forms the visual basis for the brand. What many people will not know, however, is what lies hidden in the text. If you look closely at the negative space created by the latter E and X, you will see a large arrow pointing forthrightly. Lindon took the core principles of the delivery service, such as forward direction, speed, and precision, and subtly but artfully embedded them into the company’s logo.

Did you know: Lindon Leader’s ‘FedEx’ logo has won over 40 prestigious design awards and was ranked by Rolling Stone Magazine as one of the eight best logos in the world over the course of the past thirty five years.

Design your logo today

So whether you are looking to develop your company logo ideas or expand your brand logo concepts, there are lots of avenues to go down. Perhaps the most important thing is: do not be afraid to experiment. Try a combination of tactics and see which one yields a result that feels right in your gut. If you are really stuck, then it’s always a good idea to turn to the professionals. Whilst many great logos in history have been born from chance, a name, or even an idea, many of them – such as the FedEx logo – were commissioned by talented and standout creatives.

After all, if you are finding that you are really struggling, you can always seek help to find a logo that aligns with your company values, especially when those you enlist have made it their life’s work to achieve just that end.

Contact the professionals today to find out more about how Repeat Logo can bring your logo design concepts to life.


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