How to Design a Business Card: The Ultimate Guide
While a lot of business is done online nowadays, in-person meetings and business deals are still important. As a result, it is still a good idea to carry around a business card. A business card makes you and your company appear professional. In addition, it can sometimes be the quickest way to pass on contact or company information to someone.
While creating a business card might seem simple, there is actually a lot that goes into it.. We have all seen some fantastic ones, and then some that are a little less than spectacular. In order to help you create and design the best business card for your needs, we have decided to put together a helpful guide. This guide will provide you with some tips and steps to take when it comes to business card design.
DIY or Work With a Professional?
Before you ever start to design your own cards, think if it’s something you even want to do. While some of us are very creative and could make a great card, others might pull their hair trying to come up with the right look. Thankfully, there are several professional designers that will be able to quickly and affordably help you out. The cost of a card will vary a lot and depend on who is creating it, how intricate it is and more.
While many professional designers can help you design your card, some might not be able to print them for you. Thankfully, these are companies out there that can print hundreds of cards (or more) quickly and easily. There are also often Vistaprint online coupons that can save you a lot of money on getting these printed. While the overall cost of designing a business card yourself vs. working with professionals will vary, it’s definitely an option that you should consider.
Know What You Want to Communicate
While most business cards share a similar shape and size, each one is still very unique from the next.They each have a different color scheme, different font and a totally different message. One of the most important parts of designing a business card is figuring out what you want it to communicate. You need to reflect about your personal brand/voice and use that to design the right card.
Do you want it to be clean and professional, or how about abstract and eye catching? Whatever you choose, make sure it is relevant to your brand and industry. For example, a lawyer likely isn’t going to have a colorful and funky business card, but a graphic designer probably will. You need to use your brand voice, your values and your mission to come up with a great and unique design that fits you well.
What Information to Include?
Once you have things like design, logo and what you want to communicate figured out, it’s time to look at what information to include. Remember, the main goal of a business card is to not only act as a branding tool, but also be a one-stop-shop for contact information for your business.
As a result, you definitely want to include information like your name, company name, email and telephone number. Of course, there is the option to include more information such as a quote, information about your company, social media handles or other means of contact.
Unfortunately, it is very easy for people to get carried away with business card design and include too much. If your business card has too much text or too many visuals, it could overwhelm the recipient and lower the chances they will reach out to your for business. When it comes to business cards, less is more, so do your best not to confuse people with the amount of information on your card.
A common example of this that we see a lot is people putting too many pieces of contact information on the card. If you put three phone numbers, two emails and a fax number, how is the recipient going to know the best way to reach out?
In conclusion, hopefully this article has been able to help you design the best and most functional business card possible.