How To Design Restaurant Logos

In terms of branding and positioning your restaurant in the market, designing a unique and attractive logo which is consistent with your brand offering and identity is one of the most crucial elements.

This is even more important when dealing with an overcrowded and competitive market but also when trying to create a brand which will reach far and wide.
Creating a unique and distinct logo that will stay with your customers long after they have left your restaurant should be a high priority for any new restauranteur looking to make their mark – both in a local or global market.

Designing Your Restaurant Logo

Your logo should make customers want to visit and eat; it should be desirable and sought after. Many worldwide brands are known purely by their logo, even by people who have never dined in one of their restaurants. Thanks to social media it is now easier than ever for your restaurant’s logo to reach customers instantaneously – which means it has never been so important to get it right!

Already have a logo but feel it isn’t doing your restaurant justice or isn’t attracting potential customers? Creating a new design and identity for your restaurant logos can be a daunting thought, but it could be what is needed to turn your quiet, outdated eatery into one of the hottest new spots.

Our Top Tips for Nailing Your New Logo

In order to resonate with your brand offering and overall style you should incorporate it into your logo. What food do you serve? Is there an ethical message behind your restaurant?

Are you vegan – or opposite to this on the scale – perhaps you are a Meatery (mash up titles can be great for low key and informal restaurants or for quirky places). It must be clear to your customers what it is you offer so they immediately know what to expect.
Colour can also be a great indicator of what a restaurant might offer and this should be taken into consideration when creating your logo. For vegetarian/vegan restaurants or those who promote clean living – green is a great colour to use as it has connotations of healthy, organic and guilt free food.

Italian restaurants often use green, red and white to tie in with the national flag in order to allow customers to quickly identify them. Fast food outlets are known for using bright neon lighting in their signage to be recognisable and appealing to their consumers.

Unique Restaurant Logo Design

It is now more difficult than ever for restaurants to make their presence known – due to increased competition and consumer demands. Having a logo which is unique and completely different to your competitors is a great way to combat the local competition. If your restaurant is located on a street with other restaurants it is a good idea to have an attractive logo which is easily identifiable and will stand out amongst your competitors.
Nando’s are a brand known worldwide for their company logo design. The colours used resonate with the offering & symbol used makes it clear the type of food sold.

The colours used resonate with the offering & symbol used makes it clear the type of food sold.A lot of restaurants use imagery which ties in with what they offer which
can be a great way to catch a customer’s eye who knows exactly what
they want – but for restaurants with a wider offering it can also be
aesthetically pleasing to have a quirky logo which is more off the wall and
will intrigue customers in to find out more.

If you are surrounded by places with a similar offering to you it could be beneficial to use imagery which is slightly different – if there are three other pizzerias surrounding
you then don’t use a slice of pizza in your logo, set yourself apart from the
competition.

Choosing Your Restaurant Design

Once you have worked out the vision you want for your restaurant it’s time to make this vision a reality. It’s a great idea to seek advice from professionals when it comes to this stage in your plans as they have a wider expertise and design knowledge.

Once you have worked out the vision you want for your restaurant it’s time to make this vision a reality. It’s a great idea to seek advice from professionals when it comes to this stage in your plans as they have a wider expertise and design knowledge.

Although you may have an idea of what you like, creating that in a way that will do your brand justice is difficult; this is where we come in! Our expert team of logo designers can work with you every step of the way from concept to design to ensure that
your restaurant’s logo reaches its full potential.

 
What are you waiting for? Get in touch to make your vision a reality.
0203 856 7665
info@repeatlogo.co.uk