Each year some trends get acknowledged while others surface to position themselves among the best ones. Running behind trends is something that will make your foundation so weak and fragile. The best way to stay updated while grounded on a smooth base is to innovate....

As a business owner, you are constantly analysing and re-analysing your marketing strategies, the quality behind your services and almost every other aspect of your business. Even though it’s apparent what you are doing is working…


It would still be nice to know what your actual customers think about your business. After all, hubris can be a harsh aspect for any entrepreneur.  The good news is that is why customer feedback exists. Of course, you want quality feedback that is relevant, right? Otherwise – it becomes pointless. The good news is through this article we plan to outline 5 easy ways to help you get accurate detailed feedback from customers to help you develop your brand and grow your business.

In terms of branding and positioning your restaurant in the market, designing a unique and attractive logo which is consistent with your brand offering and identity is one of the most crucial elements.

This is even more important when dealing with an overcrowded and competitive market but also when trying to create a brand which will reach far and wide.
Creating a unique and distinct logo that will stay with your customers long after they have left your restaurant should be a high priority for any new restauranteur looking to make their mark – both in a local or global market.

Designing Your Restaurant Logo

Your logo should make customers want to visit and eat; it should be desirable and sought after. Many worldwide brands are known purely by their logo, even by people who have never dined in one of their restaurants. Thanks to social media it is now easier than ever for your restaurant’s logo to reach customers instantaneously – which means it has never been so important to get it right!

Already have a logo but feel it isn’t doing your restaurant justice or isn’t attracting potential customers? Creating a new design and identity for your restaurant logos can be a daunting thought, but it could be what is needed to turn your quiet, outdated eatery into one of the hottest new spots.

We’ve all heard about WordPress themes, but what about child themes? For many, that could easily be a new term, but it’s something anyone well versed in web development and web design should be comfortable with. Implementing them is fairly simple, but they offer a huge amount of freedom when it comes to customizing and tweaking your theme. For example, websites based around mug design may use an overarching theme for the website, but alter the general design for each page.

Join us as we look at the purpose of parent and child themes, and how you can leverage child themes to take full control of your web design.

You work hard to get your website content written. You either toil over it yourself, writing excellent posts and agonising over word choice, or you hire an expert to do the same. The same goes for your logo design, as you’ve made something that’s unique to you. As this is the case, you need to protect your content. Here’s why it’s important to protect your content and logo, and how to go about doing so.

Business Logo Design is more important than ever; your logo is now being used in a variety of online platforms from your website to your social media accounts.

When designing your business logo have a think about your overall brand image especially thinking about colour. What colour would help display your organisation’s personality?

So what makes a good business logo? Read on to find out what you need to know about logo design.