Companies who create a brand, develop and successfully manage the brand throughout the brand’s lifetime usually attract a group of loyal and raving customers. This is the reward for developing a brand that customers know, identify with, resonate with, and can follow and evaluate its...
This may seem crazy to some of you, but there are business owners who fail to realize the true value of branding. Whether they are selling products such as water bottles or running a service business, they often fail to see the value of strong brand recognition. This is a real shame because these business owners are missing the boat on a major opportunity.
A logo is central to the visual identity of an organisation. Seemingly minor elements like the colour, font or even a shadow-effect on the logo text can have a big impact on how customers view and engage with your business. According to one study published by the University of Loyola, the colour of a logo alone can drive brand recognition by as much as 80 per cent. Another study published at the University of Michigan stated that brand logos that create a sense of motion can influence engagement and attitude towards a brand. It should not come as a surprise then that businesses spend hundreds of thousands of dollars on a simple logo change.
But a decision to rebrand your logo should not be made in isolation. In this article, we will take a look at a few things that a brand marketer must consider before updating the company logo.
Whether your team is working on a small and simple project or it is involved in an ambitious and complex project, good communication between them is the pillar of strength that has a major impact on the project’s success. However, due to the multiple tasks...
One of the first things that a marketing campaign needs is a company logo to represent the firm. There are several things that help towards achieving this goal. In this article we will be going over them and seeing exactly what is it that makes...