Best Ideas to Promote Your Brand Online
Companies who create a brand, develop and successfully manage the brand throughout the brand’s lifetime usually attract a group of loyal and raving customers. This is the reward for developing a brand that customers know, identify with, resonate with, and can follow and evaluate its contribution, over the duration of the brand’s lifetime.
Brand identity enables customers identify with the brand anywhere, understand the brand message, and easily disseminate the brand information to other interested patrons or potential customers.
From the information above, it is easy to deduce the importance of branding. Most customers can identify with Apple’s range of products, Samsung’s or Coca Cola’s. These are brands that have gained loyal following through their product and service offerings.
So, based on the above, we would like to suggest some great ideas to promote your brand online.
The importance of maintaining a consistent brand identity
Before a company can establish a successful brand, it is important to realise that across the different communication channels, the brand message must be consistent. Organizations and firms do sometimes send out conflicting messages to the consumer. These they carry out, hoping they would be able to reach as large an audience as possible.
Virgin Atlantic has the panache for being fun and inventive, thus attracting a set of customers who do not only want smooth and efficient services, but also innovative and memorable. However, domestic competitor, British Airways relies on efficiency and efficacy to attract a different set of clients who put professionalism at the top of the list.
As Harvard Professor Frances Frei explains, no organization can be all things to all consumers. Organizations have to determine the ideal audience i.e. the audience they would most want to reach with their product and service branding, within existing resources, and communicate effectively with the audience.
Developing a brand story
One thing customers immediately resonate with is a story. Stories are at par with how the human mind works, and gets us rooting for the protagonist, at the end. Check out the different stories surrounding the famous brands, from Coca Cola, Apple, Microsoft, to Starbucks, Virgin, and Garett Metal Detectors.
Story creates this nostalgic feeling that makes customers think that they are part of the brand’s development. Thereon, customers support the brand – directly or indirectly, contributing to the brand’s progress, rooting for the brand to come out top in all ventures.
Content is still king
The year is rolling by, and marketers, social media influencers, and brand promoters are arriving at the realization that content is still king.
As content dispensation is our primary form of communication, customers turn to content to find solutions to existing problems and to get recommendation for products and services to buy.
Great content reveal, attract and retain great customers.
Some caution: While dishing out content to communicate and engage customers, always ensure that your content is plagiarism-free and you are not guilty of unconscious plagiarism. Locate free plagiarism checkers by browsing uk plagiarism checker free, especially if you are a resident of the UK.
Creating remarkable and meaning Logos
It is widely acknowledged that if you want to tell a story in the shortest number of words, you use a picture. This backs the saying that a picture is worth a thousand words.
Outstanding brands create pictures through creating logos. Regardless of race, class, educational background, language, age group, etc., logos stand as one symbol which resonates with every customer.
Every memorable brand stands out because of their logo. Think Microsoft, Amazon, Virgin, Apple, Coca Cola, HP, Dell etc. Logos leave a customer with a mental image of the company during advertising and long after the customer has used the brand’s services.
Using loyalty rewards
Reward customers not just for using your services, but for choosing you. This correlates with the invention of the flyer miles. Loyal customers enjoy the attention they receive from companies they patronize. Little reminders as a birthday message, a gift, acknowledging the customer’s patronage points goes a long way to telling the customer that not only do you enjoy their patronage, but that you also care about them.
Responsive Social Media Channels
The branding of every company or product involves a link to social media channels. However, when some links are followed, customers arrive at dead ends, or see social media pages that has not been updated for a while
The appeal surrounding social media is simply what it is: social media is a medium to get social with customers, clients, suppliers and new customers.
To keep customers engaged, continually create reminders of your brand’s existence. Post information on newly released products and services. Create channels to respond to customers’ inquiries and complaints. Communicate on newer and more effective ways to use your products and services. Encourage customers to communicate with one another and develop relationships. Create challenges. And above all, seek for ways to reward customers for choosing you.
Create a brand that customers connect with, and watch them carry the torch to establish the brand’s identity anywhere they can.